Job Description

About Boxie:

At Boxie, our mission is to deliver innovative and impactful solutions for everyday pet care, prioritizing the health and well-being of animals, humans, and homes. Our innovative and premium products are available at leading retailers like Petsmart, Petco, and other Pet Specialty retailers nationwide. We're seeking a Retail Channel Marketing Manager to drive our retail and shopper marketing programs and help us grow our presence in these key channels. 

Position Summary:

Position Overview: The Shopper Marketing Manager (Retail) will be responsible for developing and executing retail and shopper marketing strategies that drive sales and brand awareness across Petsmart, Petco, and other key retail partners. The ideal candidate will have a strong background in CPG brick & mortar retail channel marketing, with 4-6 years of experience. This role requires a strategic thinker who can partner closely with sales teams and has deep expertise in creating and implementing customer marketing programs. The successful individual will embody our core values of Ownership, Active Communication, Adaptability, Work Ethic, and Kindness.

Key Responsibilities:

• Develop and execute retail and shopper marketing programs to drive sales and brand engagement at Petsmart, Petco, and other key retail channels.
• Collaborate with sales teams to align marketing strategies with sales objectives and ensure seamless execution in-store.
• Manage relationships with key retail partners and external partners, such as Petsmart, Petco and brokers, to maximize brand visibility and promotional opportunities.
• Lead the development of point-of-sale materials, in-store displays, and promotional campaigns tailored to specific retail environments.
• Analyze retail and shopper data and develop the KPIs to inform marketing strategies and optimize campaign performance.
• Work closely with product and brand teams to ensure consistent messaging and brand alignment across all retail channels.
• Monitor market trends and competitor activity to identify new opportunities and stay ahead of industry developments.
• Provide Brand and Product marketing team with retailer and shopper insights to help improve product GTM launch strategy and lifecycle. 
• Manage budgets and track ROI on marketing initiatives to ensure efficient use of resources.
• Provide insights and recommendations for improving retail marketing programs based on data analysis and feedback from retail partners.

Qualifications:

• 4-6 years of experience in CPG brick & mortar retail channel marketing, with a focus on retail and shopper marketing programs.
• Experience in the pet, food or beauty industry preferred; experience in grocery and mass channels like Target a plus.
• Proven ability to collaborate effectively with sales teams and retail partners.
• Deep experience in developing and executing customer marketing programs.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Strong communication and presentation skills, with the ability to influence and persuade stakeholders.
• Ability to thrive in a fast-paced, dynamic environment with a high degree of autonomy.

Why Join Us:

• Competitive salary
• Full remote company
• Opportunity to lead and shape the future of our marketing team
• Dynamic and collaborative work environment with opportunities for professional growth.

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