Job Description

Director of Digital Marketing

About The Job:

Reporting to our Senior Management Team & CEO, our new Director of Digital Marketing will develop, implement and oversee our long-term digital marketing strategy and short-term advertising initiatives. This role requires enhancing brand / product awareness, driving traffic to the company's website (including stand-alone, DTC brand websites), daily management of social media channels and generating eCommerce and B2B sales.

Primary Responsibilities:

• Set digital marketing strategies using all necessary methods and instruments (e.g. brand websites, Amazon tools, PPC, emails, social media (TikTok, Facebook, Instagram, Twitter, Google/YouTube), SEO Optimization, Google Analytics, podcasts, vlogs, blogs etc...)
• Create a unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement, increasing brand and product awareness, and generating significant audience growth
• Will drive creative strategy and lead the team in developing edgy and creative content that embodies our brands voice, storylines, value and overall aesthetic
• Develop monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms)
• Propose real-time content based on social media trends and relevant trending conversations
• Continuously improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessing competitors' social and digital landscape, and embracing the latest features across various digital platforms
• Optimize the user experience on the company's websites and assisting with the landing page creation
• Researching and tracking consumer purchase behavior
• Build a function and a team

Minimum Qualifications:

• BA in digital marketing, marketing, advertising or related discipline
• At least 5+ years of recent and expert knowledge of, and experience in, digital marketing, social media, digital content creation and brand marketing within the hard-goods consumer products industry (consumer electronics preferred)
• Demonstrated experience and success in Consumer Products and "Hard Goods" an absolute requirement
• Experience in brand marketing analytics, and in u sing web analytic tools
• Experience working in a fast-paced, collaborative team environment
• Possesses strong project management skills, managing multiple projects at once while meeting deadlines
• Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
• Must have a high degree of motivation and work well both as an individual and within team environment
• Familiarity with reading and interpreting social listening and digital analytics

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